How often do you shampoo your hair? Every day? Twice a day?
In the early part of the 20th century, it was a cultural norm for women to wash their hair only once a MONTH. According to NPR, the New York Times published an article in 1908 informing women that it was okay to wash their hair twice a month. By the 1970′s, women were encouraged to wash their hair EVERY DAY. Who encouraged this beauty routine? The shampoo industry, of course.
Besides the fact that traditional shampoos contain questionable chemicals like sodium laureth sulfate, parabens, and fragrance, it is simply not healthy to wash your hair every single day. According to Michelle Hanjani, a Columbia University dermatologist, “If you wash your hair every day, you’re removing the sebum. Then the oil glands compensate by producing more oil.” Hanjani recommends that we wash no more than three times a week.
Many people are turned off by this idea, as our culture reveres the daily shampoo. For some of us (myself included), washing the hair less often than once a day is a major change. However, washing the hair less often has multiple benefits beyond just beauty. It is better for the environment (since you won’t be using as much water), and your utilities bill will reflect the reduction of water usage. Interested in learning more?
Over the next week or so, I’ll be discussing the no-poo movement, sharing hair care philosophies, and will post a wonderful DIY shampoo recipe. In the meantime, enjoy some of these classic shampoo commercials.