Is this real? Do any of us look like this in real life, without special lighting, hovering stylists, an airbrush, and a wind machine? Maybe we would look like this if we bought the perfume in the ad??
What is real beauty? The advertising industry has defined beauty for us, and continually bombards us with images to reinforce that notion (along with the message to buy dozens of corrective products for things that don’t need correcting). Click here for a great article on this (the quotation below is from this article), and be sure to take a moment to watch the video below if you haven’t seen it already.
The image [of women in the media] is artificial and can only be achieved artificially (even the “natural look” requires much preparation and expense). Beauty is something that comes from without; more than one million dollars is spent every hour on cosmetics. Desperate to conform to an ideal and impossible standard, many women go to great lengths to manipulate and change their faces and bodies. A woman is conditioned to view her face as a mask and her body as an object, as things separate from and more important than her real self, constantly in need of alteration, improvement, and disguise. She is made to feel dissatisfied with and ashamed of herself, whether she tries to achieve “the look” or not. Objectified constantly by others, she learns to objectify herself.
I hope to start exploring this more, each week, in the coming months. I would love to hear your feedback on it. Are you a mother trying to impart the ideals of true beauty in your young daughter? Are you a teenager struggling with your appearance? Are you entering your wise years and wondering how to find beauty in age?